Pauli Komonen & Anni Ojajärvi English summary: The common ground of human insight and strategic foresight is emerging. The volatile business environment, changing consumer expectations and creative destruction in the marketplace have recently emphasized customer-centric and forward-looking thinking. However, human insight and strategic foresight are often far apart from each other in practice. They operateContinue reading “Ihmisymmärryksen ja ennakoinnin yhteinen maaperä alkaa hahmottua”
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An anthropological take on product management
We as product development specialists need to start complexifying our understanding of how ‘product-market fit’ ought to be articulated. Learnings from anthropology, as well as the broader human sciences, are going to be critical for this.
Strategiatyö kaipaa dynaamisempaa ymmärrystä organisaation omasta kyvykkyydestä
Pertti Pitsinki & Tuomo Ketola, Noren Strategiatyö nähdään edelleen usein johdon ja asiantuntijoiden vastuulle kuuluvana analyysi- ja suunnittelutyönä, jonka tuloksena syntyy joukko yrityksen toiminnan muutosta ohjaavia linjauksia ja päätöksiä. Onnistuneen strategiatyön kriteerinä pidetään strategisten linjausten selkeyttä ja toteutettavuutta. Selkeys nähdään osoituksena laadukkaasta ajatustyöstä ja laadukas ajattelu tuottaa analyysejä ja suunnitelmia, jotka ohjaavat käytännön valintoja tavoiteltavanContinue reading “Strategiatyö kaipaa dynaamisempaa ymmärrystä organisaation omasta kyvykkyydestä”
Debating the utility of ‘ambivalence’ for human-centric strategy formulation
In many ways, the notion that ‘ambivalence’ or ‘self-contradiction’ might, in fact, be part-and-parcel of business strategy formulation seems perfectly sensible. After all, the idea that humans possess the propensity to act in ways that seem to go against their ethical modi operandi or ‘objective’ self-interests seems well-evidenced within our industry. Yet, while the self-contradictory tendencies of humans-as-users/consumers seem to have become entrenched in our industry’s conceptual toolkit, relatively little attention has been paid to the ambivalence with which we as innovation practitioners formulate ‘human-centric’ strategy.
Humans and Things: Revisiting Stakeholders’ Role in Strategy
Liubava Shatokhina, Human Sciences in Strategy Board Member The name HUMANs seemed liked a good one when we started our association, a group of social researchers who seek to contribute to the strategic decision-making of business and policy-makers. We settled on the name HUMANs because, put simply, we are human-centric; in our approach to decision-making,Continue reading “Humans and Things: Revisiting Stakeholders’ Role in Strategy”
New aspirations, new demand Nya drömmar, ny efterfrågan
Oskar Korkman, Human Sciences in Strategy, Member of the Board (scrolla ner för svensk text) Finland has the great benefit of being a small society with a high education level, with high standards of technical competence and few barriers to collaborate. This has created success stories from a thriving games cluster to building great boatsContinue reading “New aspirations, new demand Nya drömmar, ny efterfrågan”
Mistä on kyse? What is going on here?
Miten tulevaisuutta voi tehdä ihmistieteiden avulla – Creating the future with human sciences Heli Rantavuo, Human Sciences in Strategy, Member of the Board (Scroll down for English) Seison torstaina 27. helmikuuta 2020 Sörnäisissä erään startupin keittiössä kahvikuppi kädessä. On kirkas talviaamu. Juttelemme Kiinassa leviävästä viruksesta, josta on vielä vaikea saada tietoa. Vertailemme tietoja tartuntojen määrästä,Continue reading “Mistä on kyse? What is going on here?”
HUMANS 